Privacy Policy
Last updated: 31 October 2025
This Privacy Policy explains how Precision Forward Ltd (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you access or use the Quadrant platform, website, and related services (collectively, the “Services”). By using our Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Services.
1. Who We Are
Precision Forward Ltd is a company registered in England and Wales, operating as the provider of the Quadrant platform — an AI-powered visibility analytics and content optimisation and automation solution.
Registered Address: Apartment 197, Metro Central Heights, 119 Newington Causeway, London SE1 6BW, United Kingdom.
Email: hello@projectquadrant.com
We act as a Data Controller for personal data we collect directly and as a Data Processor when processing Customer Data under our Data Processing Agreement (DPA).
2. Information We Collect
We collect personal information to provide and improve the Quadrant platform and associated services. The types of data we collect include:
- Account Information: Name, business email, company, job title, and password.
- Usage Data: Information about how you interact with our platform, including activity logs, pages visited, and preferences.
- Communication Data: Correspondence with us, including support requests and marketing inquiries.
- Customer Data: Data submitted by customers for analysis or automation within the Quadrant platform.
- Technical Data: IP addresses, browser type, device identifiers, and operating system details.
- Payment Data: Billing and transaction details processed securely via trusted payment processors such as Stripe.
We do not knowingly collect or process special category data unless explicitly provided for business purposes and authorised in writing.
3. How We Use Your Information
We use personal information to:
- Provide, maintain, and improve the Quadrant Services.
- Authenticate and manage user accounts.
- Respond to inquiries, technical requests, and support tickets.
- Communicate updates, security notices, and service information.
- Comply with legal and regulatory obligations.
- Conduct analytics, service optimisation, and research (in anonymised form).
- Detect, prevent, and respond to security incidents or fraudulent activity.
- Send relevant marketing communications (only where consent is given).
4. Legal Basis for Processing (UK GDPR)
We process personal data under one or more of the following lawful bases:
- Performance of a Contract: Where processing is necessary to deliver the Services under our Agreement.
- Legitimate Interests: To improve and secure our Services, provided such interests are not overridden by your rights.
- Consent: For optional features such as marketing emails or beta participation.
- Legal Obligation: Where required by law or regulatory authorities.
5. How We Share Information
We may share personal data with:
- Authorised subprocessors listed in our DPA (e.g., Vercel, OpenAI, Microsoft Azure AI, Supabase, Stripe).
- Service Providers: Vendors supporting hosting, analytics, customer success, or communication functions.
- Business Partners: Only where you have authorised or requested integrations.
- Legal or Regulatory Authorities: If required to comply with applicable laws or lawful requests.
We never sell personal data.
6. International Data Transfers
We store and process data primarily within the United Kingdom and European Economic Area (EEA). When data must be transferred outside these regions, we rely on appropriate safeguards such as the Standard Contractual Clauses (SCCs) or the UK International Data Transfer Addendum (IDTA) to ensure adequate protection.
7. Data Retention
We retain personal data for as long as necessary to fulfil the purposes described in this Policy or as required by law. Upon termination of a customer account, we delete or anonymise Customer Data within 60 days, unless retention is required for legitimate business or legal reasons.
8. Your Rights
Under the UK GDPR, you have the right to:
- Access your personal data and request a copy.
- Request correction of inaccurate or incomplete information.
- Request erasure of personal data (“right to be forgotten”).
- Restrict or object to certain processing.
- Request data portability.
- Withdraw consent at any time (for processing based on consent).
To exercise your rights, please contact us at hello@projectquadrant.com. We will respond within one month in accordance with data protection laws.
9. Cookies and Tracking Technologies
Quadrant uses cookies and similar technologies to operate effectively and analyse usage.
We use:
- Essential cookies for authentication and secure access.
- Performance cookies to understand product usage and improve features.
- Functional cookies to remember user settings and preferences.
You can manage cookie preferences through your browser or device settings.
10. Security
We implement appropriate technical and organisational measures to protect personal data, including:
- Encryption in transit and at rest.
- Access controls and multi-factor authentication.
- Regular vulnerability scanning and penetration testing.
- Staff training on data protection and security awareness.
Precision Forward Ltd follows industry best practices that are consistent with ISO 27001 and SOC 2 frameworks. While we have applied for formal certification under these standards, we have not yet completed the certification process. We continuously review and improve our security programme to ensure compliance with the UK GDPR and other applicable data-protection laws.
11. Children’s Privacy
Quadrant is intended for business and professional use only. We do not knowingly collect data from individuals under 18 years of age.
12. Changes to This Policy
We may update this Privacy Policy periodically. When changes are made, the “Last updated” date at the top of the Policy will be revised. Material updates will be notified via email or through the Quadrant dashboard.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
Precision Forward Ltd
Apartment 197, Metro Central Heights
119 Newington Causeway, London SE1 6BW
United Kingdom
Email: hello@projectquadrant.com
If you are unsatisfied with our response, you may also contact the Information Commissioner’s Office (ICO) at https://ico.org.uk/.
