Introducing Personas: Target Your AI Content for Specific Audiences
Quadrant's new Personas feature lets you create targeted AI content for specific audience segments. Define personas by demographics, job roles, and industry, then track visibility scores and optimize content for each audience type.
One of the most important questions in AI content optimization is simple but powerful: how do you create content that resonates with different audience segments?
Today, Personas gives you the answer.
Beyond one-size-fits-all content
Quadrant has long helped brands optimize their content for AI visibility. But generic content often misses the mark. Different audiences have different needs, ask different questions, and respond to different messaging.
A CMO researching marketing automation tools asks fundamentally different questions than a junior marketing manager. A Fortune 500 enterprise buyer has different concerns than a startup founder. One-size-fits-all content cannot address these nuanced differences effectively.
Personas explained
Personas lets you create and manage detailed audience segments based on demographics, job roles, seniority, industry, and company size. For every persona you define, Quadrant automatically tailors your prompt execution and content generation to match that specific audience profile.
That means you can finally answer:
- Which prompts perform best for C-suite executives vs. individual contributors?
- How does your AI visibility differ across different industries or company sizes?
- What content resonates with senior decision-makers vs. junior practitioners?
- Where are the gaps in your persona-specific AI presence?
Why it matters
Personas introduce a precision-targeting approach to AI content optimization.
See persona-specific performance. Track visibility scores, execution metrics, and analytics broken down by each audience segment. Understand which personas your content is reaching and which need attention.
Create targeted content at scale. Attach multiple personas to any prompt and automatically generate variations optimized for each audience segment. Stop creating generic content and start speaking directly to your audiences.
Identify persona content gaps. Discover which personas are underserved in your content strategy. Use the insights to create targeted content that closes visibility gaps for specific audience segments.
Make data-driven decisions. Filter your entire prompt library by persona, see visibility scores by persona in analytics, and track which audience segments drive the most engagement.
Stop guessing which audiences your content reaches. Start optimizing for the segments that matter most to your business.
Get started
Personas is available today as part of Quadrant's Enterprise plan. Create your first persona in the Brand Hub and start targeting your AI content to specific audiences.